This guide was written to help players enjoy the time they spend at the Auction House (AH). Every player of WoW will visit the AH many, many times during their gaming career. Why not get the most out of it? Spend a little less gold for the items that you need and get a little more gold for the items that you are selling. Do that often enough and those expensive materials for that high level enchantment will now be affordable. The advanced section is for those gamers that want to become traders on the AH and make some serious gold.
The basics of selling on the AHIn this guide I will be using examples of AH prices. A notation of 12/20 (17) means opening price of 12g, a buyout of 20g and an expected selling price of 17g. The expected selling price is your own personal opinion of what you think that item will sell for on that day. That number will become easier to predict as your experience grows. If you find yourself in a situation where you don’t know what something is worth then talk to a trusted group mate or guildee. If your friend from school plays on a different server his/her advice may be wrong as prices can vary considerably from server to server.
Never create an auction like 1/50 (40). Nobody will buy it out at 50, they will bid 1g and hope for a windfall. It takes many, many bids to move a 1g starting price up to around a fair price of 40g. You will likely end up selling that 40g item for 5g. You would be much better off listing it as 35/50 (40) particularly if the initial fee is high. The 35g initial price should attract some bids and then you can hope for either continued bidding or a buyout by some player with more gold than brains. Even an auction like 1/30 (40) can backfire on you. Buying a 40g item for 30g is attractive to players but a lot of them will try to bid the 1g and hope for the big score.
Try to bracket the estimated selling price when you set the initial and buyout prices. The example of 35/50 (40) is smart. The initial bid price is a little below what you think the item will sell for. The buyout is about 25% higher than the expected sell price. Always set a buyout since many players simply refuse to bid and will only buy items. If they need something now they buy it now. Not a smart way to buy but their loss is your gain.
You can see if other identical items are for sale on the AH by browsing. Many players just undercut the lowest price currently on the AH when they create an auction. Simple, but effective. The problem is that you may be entering a price war. You can often maximize your selling price by waiting until there is less competition for your item (More on this in the advanced section.).
The AH charges a fee for every item that you try to sell. You will see the fee listed when you place the item in the auction box. It varies, from nothing on nexus crystals to multiple gold for a weapon. Also the longer the item will be listed, the greater the fee. You will pay this fee immediately when you create the auction. If the item sells, the AH will charge you a 5% commission, and you will then get the initial fee back. That is why the item you sold on the AH for 100g shows up as 97g in your mailbox. Think of it as 100 – 5g (5% commission)
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